"Modern Expressions" does Bead and Button Show 2011

Thanks to the efforts of Beadalon, my book "Modern Expressions"  had a strong presence during the fantabulous and unique "Bead and Button Show" held last week  in Milwaukee. 

I was caught by assault when somebody told me that one of the projects from the book was in the show program through a full page advertise posted by Beadalon.

The necklace is called "Spatial Spheres" and features one of my favorites stringing wire of all times made by Beadalon - the 49 Strand .024" white. The back of the design was modified from the original version in the book for the ad - it showcases a nice combo of textured chain sold through Beadalon. Credits to my publisher North Light Books/FW Media  were displayed in the ad and it brought lots of people to the booth to check it out. Modular Montana blue crystal beads from SWAROVSKI ELEMENTS assortment added lots of light between rings of wire, pierced metal and acrylic beads.

For an extra touch of glamour I hired a local model to be at the booth on Friday from 2 to 4pm to handle the "purchase free" forms for a random drawing of a copy of the book and a full kit to make "Spatial Spheres".  Copies of the book were donated by FWMedia and the free kit is sponsored by Beadalon, SWAROVSKI ELEMENTS and this blogger.

Once again, many thanks to Beadalon, FW Media and SWAROVSKI ELEMENTS for adding more unforgettable moments to my career.

Lilian from Nature Beads trying "Velvet Underground" from "Modern Expressions". She had the perfect outfit for it.

Okay...here is the thing: my friend Lilian, owner of Nature Beads, was all over my pieces and she decided to try many on.

On this picture she is wearing "Back to the future", a necklace made with tubing and inserts bought at a hardware store. Fabulous sterling silver claps were generously donated by Atrbeads.com. Lilian proved me that the necklace was done perfectly. It seemed tailored for her neckline.  The secret here is that special Brazilian flair. Worrrrk it ! 

Oh...and crowning Lilian's head, an iconic piece designed by Katie Hacker..."Silver Splendor"-  that design is a staple.

I gladly autographed a complimentary copy of my book, donated generously by FWMedia to the lady above. She purchased Beadalon products beyond the minimum amount and was awarded by my diy jewelry guide. In the background a luscious necklace designed by fellow designer Margot Potter for Beadalon...tons of SE crystal beads and 49 Strand gold-plated Beadalon wire rings. One of my favorites by Madge.

Jill and this blogger striking a pose and in the background Artistic Wire...a must have on any designer's table these days.  Wrap it! Bend it! Fold it! Straight it! and wrap it again.

"...I gotta be a star..." Well, I know I will have my Andy Warhol moment...it's coming!

Jill wearing a necklace made with three shades of exposed stringing wire and a crystallized shirt made by SE to promote the book.
Fabulous pose and smile! Thanks, dahling...you added glamour to our booth.

Signing fort a random drawing. In the nackground Steve and Meredith working.

A front overview of Beadalon's booth and the station created for my book...loaded with some of the projects for the book,  a rejected necklace originally designed for the book (on the black neck display - made with rubi and pink tourmaline and a twisted Murano Glass pendant), our ballot for the random drawing and towards to the left side on the front table a fresh and voluptuous necklace created recently by me for John Bead Corp.

I thought I should have something current and trendy so people know that I am still in business...ahahaha. The necklace will have its own story...it's fun, out of the box and very haute couture... it deserves a post by itself...but the major reason for been with me during the show was because I used Elasticity to build the flower beaded rings and many people asked me about it...stretching cord always intrigues people on how to work with it. It has never given me any problem. I love it! 

On the corner left, among some of my designs is the winner of the Katiedids contest...Lilian Chen designed an ultra modern and voluptuous necklace loaded with Katiedids and SWAROVSKI ELEMENTS....final result: she won first place. Clever application of the components created by fellow designer Katie Hacker exclusively for Beadalon.

The lady above with that big smile was at our booth watching Wyatt's demo and decided t stick around...she end uo buying tons of Beadalon products at the show and came back to get her copy of "Modern Expressions". What a treat!

The  lady with me is from Japan and she purchased Beadalon products during the show to get   also her complimentary copy of the book. Signed and personalized by me straight to her heart.

The lady above was the second person who exceeds the minimum purchase number and was entitled to win an autographed copy of "Modern Expressions" as a complimentary gift. 

All photos by Fernando Dasilva © 2011. 

Flashes from CHA Winter Show

My appearance at CHA inter Show in Los Angeles this year a was fast and furious.

I was literally there just for 3 events and did not have time to walk the floor and check out what's was going on.

Below are shots from my book signing events and a jewelry contest hosted by Margot Potter and I at the F+W Media booth.

Patricia Smith modelling for "Modern Expressions" book signing at the Beadalon booth during CHA Winter Show 2011- Los Angeles. Patricia is the daughter of a dearest friend who lives in LA and assisted me during those events.

It was fabulous having her wearing some of the pieces from the book since I cannot wear them myself. She was styled by Wyatt White and I.

On the big display one of my pieces form the exhibition "Orixas- mother nature"held in NYC in 2009. The neck piece is a homage to Yansa, goddess of winds and lightning.

Getting books ready to be signed. 

Copies of the book were donated by my publisher as a courtesy to the attendees.

Pam and Julie form Tierra Cast findings were the first two people who stopped by to check out the book and wish me all the best.

Beadalon's Product Manager and Director of Education Wyatt White surrounded by Patrica Smith and Janet Christy. 

A close up on Wyatt and patricia. Glamour girl!

Second book signing of the day at the F+W Media booth at CHA.

Patricia Smith is wearing "Bougainvillea" a lush necklace loaded with SWAROVSKI ELEMENTS crystals in pinks, reds, opals, greige and padparadscha. 

Daliciuuslee beautiful! 

(inside of the white bowl, my already traditional Brazilian bonbons "Sonho de Valsa" - must giveaway during my book events).

Attendees at the F+W Media booth working their minds and imagination on creating a piece of jewelry using the components donated by some sponsors.

Above is a glance at the lay out that captures my attention at first sight and the lady who created that end up being the winner.

Beadalon, Blue Moon Beads, Jewel TV and SWAROVSKI ELEMENTS donated jewelry components so the attendees could pick their faves and create something right there.

The 1st place winner of the jewelry contest competition. She had never made a single piece of jewelry and Margot and I really liked how she put all components together. The competition was about creating a look that would capture our design vision, and she did it!

Congratulations, darling!

UPCOMING EVENTS 1

CHA - Craft and Hobby Association Show

 Saturday, Jan 29th

Launching of

"Modern Expressions - creating fabulous and fashionable jewelry" 

At  11:00 AM in the Beadalon, booth # 501.

I will be kicking off the celebrations of my first solo book with the company that has been with me since my first days in the DIY market.

I will be signing copies of the book  and showcasing some of the designs.

Stop by and let's chat about what is in and what is out. 

If you can't make the morning gig, come to F + W booth 2234 , at 1:00pm for an afternoon of jewelry extravaganza.

Book signing  and display of "Modern Expressions" designs.

At 2:00pm, fellow jewelry designer and author Margot Potter and I will host a jewelry contest. Contestants will make a jewelry piece at the booth in 20 minutes. The winner, picked by Margot and I will be awarded a special prize. This event is sponsored by Beadalon and  SWAROVSKI ELEMENTS . Both companies donated all the components that will be available to play with.

If you are planning to walk the show, make the time to stop by and enter the world of 

"Modern Expressions". Your support will be deeply appreciated.

See you there!

Nando.

A big surprise by Harper's Bazaar

Firstly, I'd like to apologize my readers for been away from this space since last year. My holiday season was very strange..for good and for bad...I wasn't feeling very creative, and although I had so many things to say about 2010 I felt like the moment wasn't right.
I have been occupied organizing my upcoming trips to trade shows, workshops, demos and book signings for my book and a schedule with my upcoming events will be posted soon.

Now, let's begin the new year with big news.
My book, "Modern Expressions- creating fabulous and fashionable jewelry..." released by North Light Books is featured in the "Hot List " of the February issue of Harper's Bazaar.
It's an honor to have my first solo book mentioned by a magazine of such importance in the fashion industry.
Thank you HB and I hope I can still wow you with my creations.

Thanks to Sarah Reynolds who's is the marketing manager with F+W  Media and has been a great partner on turning my book onto a hit.

Here are the images scanned from the issue I bought last week when I was down in Houston, TX.

  Who would know that the guy who loves the fashion magazines and is constantly sharing his favorites covers here, would be reading about his work in the pages of one of those magazines...

Page 76 - Hottest, Newest, Latest

Images collected from Harper's Bazaar magazine © 2011.

Fashion illustrations on "Modern Expressions"

"Modern Expressions - creating fabulous and fashionable jewelry with easy-to-finds elements " features 25 jewelry projects with high quality step by step photos, and among them, 15 projects come with fashion illustrations that adds an extra element so you can learn how to make the most of your accessories combining them with the right outfit. The tips on clothing and accessories are suggestions so you can envision a wider picture of that design, and maybe re-think that forgotten outfit that is already in your closet.

Due to lay-out reasons many of the illustrations had to be cropped and we concentrate the focus on the neckline. Get a glance of one of those illustrations below.

The illustration above was made for my cover piece, project "Hip to be square". The look is professional and demure. The gemstones are slightly shiny for a subdued effect. The idea behind is to get to work ready for that art exhibition opening in the evening. A shawl or a trench-coat can easily add the final touch of sophistication.

See you next!

And remember, "Modern Expressions" can be already pre-order on all the major bookstores and on Amazon.com.



Illustration designed by Vladimir Alvarez for "Modern Expressions" published by North Light Books © 2010.
Reproduction prohibited.

A quick glance on "Modern Expressions", the book

I am very excited about getting an advance copy of my book "Modern Expressions - creating fabulous and fashionable jewelry with easy-to-find elements" published by North Light books, a imprint of FW Media, by tomorrow.

This project has been my baby for the last 14 months and now that is a reality, I feel like another journey begins.

Appearances, workshops, book signings and more will rely on my ability to find the right venues so the promotion can be done right.  I have already talked with different businees partners and I am glad that there is a good network of people and companies that are willing to jin me to turn this book into a success.

I am posting below a cropped picture of the opening page of a chapter dedicated to SWAROVSKI ELEMENTS...the designs bring a different approach on combining components and I take a chance on some of my onw design skills. 

I will be sharing more of the book on the upcoming weeks.

Get ready and think about my book as a fabulous and fashionable gift for Christmas.

See you,

Fernando Dasilva.

On the spotlight crystals from SWAROVSKI ELEMENTS assortment.

Blue stringing wire  and silver-plated German style wire by BEADALON.

Image extracted from the book "Modern Expressions" by North Light Books, © 2010.

Photos by Christine Polomsky for FW Media. © 2010

Designs by Fernando Dasilva © 2010.